Our mission is to ignite the spirit of adventure in everyday travellers, inspiring them to explore Australia ‘off the beaten track’.
Whether it’s a long weekend, 3 months long service leave or a year long ‘Big Lap’ around Australia we provide the information and inspiration to ensure you make the most of every moment of your journey.
“Inspiring Australian Adventure Travellers Since 2005”
We have numerous channels for reaching our audience, including:
- Blog Posts
- Email Newsletter
- Youtube Videos
- Ad placements
We reach approximately 100,000 people across all channels.
Before undertaking their adventures our audience do substantial research and spend significant money on purchasing and setting up their vehicles, vans, bikes and putting together their gear.
They plan where they are going, how they will get there, where they will stay and eat and what activities they will do.
Many are booked and paid for before they leave home.
Reaching this audience during this pre-trip phase is a great opportunity for business’s who cater to these customers.
If you’re looking to connect your business, brand, event, product, location or service with our community of adventure travellers then we’d love to work with you.
Learn more about our services and connect with us through Passionfroot
Thanks
Steve Baile
Founder & CEO